Every brand and marketer has moments when they need marketing quotes to attract customers and inspire their process. I’ve compiled this list of content marketing quotes for businesses. Whether you need ideas to spruce up your blog posts, videos, social content, or other resources, you can use these marketing expert insights to improve your content marketing strategy and connect with your customer base.
Benefits of studying marketing quotes
Quotes are great for inspiration, but are they really that useful? If you can learn to spot great input and apply it to your content efforts, the answer is a resounding YES. Below are a few reasons why studying content quotes can benefit your marketing plan:
Reason 1: Identify marketing trends
If you aren’t tapped into marketing news and the hottest trends, you’ll get left behind pretty quickly. It’s like trying to use marketing strategies in 2004—pre-social media, COVID, Web3, and more—an entirely different world. Expert marketing quotes help reveal new ideas, rising trends, and future opportunities.
Reason 2: Gather unique expertise
When Steve Jobs told us we could fit a thousand songs in our pocket, and when Walt Disney told us that we could experience the land of tomorrow, it opened our eyes to things we hadn’t thought of before. Often, experts and business leaders with big visions help pave the way for content marketers to think of richer ideas for content marketing plans.
Quotes can help you discover someone new, identify a new mental model, and use those insights to improve your marketing process.
Reason 3: Find alternative ways to build and distribute content
If you’re listening to the same people or sources, you won’t produce very original, valuable content. Quotes are like big samplers. You can quickly discover new experts, communities, and resources that help you build innovative, differentiating pieces of content and new methods to distribute the pieces.
Great content marketing quotes should be action-based. They either make you think differently, or they lay out a way to apply something new.
19 Quotes for content marketing success
1. “Our job is not to create content. Our job is to change the world of the people who consume it.”
– Andrea Fryrear
2. “Smart marketing teams are realizing they need to have a culture that allows their creative teams to respond to trends and news quickly. You can’t rely solely on your content calendar.
“You need to be able to react.”
– Ross Simmonds
(Source)
3. “You need to optimize your content for impressions. Get seen.
“More impressions → higher chance of engagement → accruing algorithmic rewards → ensures you keep getting seen → people get to know/like/trust you → they’ll go to your website when they’re ready.
“Give people a reason to remember you and seek you out.”
-Amanda Natividad
(Source)
4. “Content writing should be treated like copywriting! Each line should move the reader forward. That means:
“-Every sentence should have a purpose
-Be specific when you make a claim
-Cut anything that causes friction for the reader
-If you can say it in fewer words, do it.”
– John Paul Hernandez
(Source)
5. “the primary function of blog content is to bring in traffic that serves a purpose
“there are 3 purposes you should consider:
📣 brand awareness
🎓 customer education
💸 making conversions
“if your content doesn’t serve at least 1 of these purposes, rethink your strategy”
– Chris Tweten
(Source)
6. “It’s not the best content that wins. It’s the best-promoted content that wins.”
– Andy Crestodina
7. “Want to ensure your content and campaigns speak to your audience?
“Produce it WITH your audience. ⤵
“Instead of:
↳ Using a stat from a 2019 HubSpot article
↳ Creating your own product templates
↳ Launching new product by yourself
“Do this:
↳ Survey your audience
↳ Feature templates from your users
↳ Launch with early-access users & partners
“No matter what the content or campaign is.
“Think of how you can include your audience and make THEM the hero.”
– Rob Carpenter
(Source)
8. “We need to stop interrupting what people are interested in and be what people are interested in.”
– Craig Davis
9. “Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they’d respond. That empathy comes out in content that resonates with your audience.”
– Rand Fishkin
Read the 200+ best first lines to books and other creative works to inspire your marketing projects.
10. “The marketing funnel can give marketers funnel-vision. In focusing on the transaction over the relationship, marketers can lose sight of the actual consumer the funnel was designed to reach.”
– Tom Fishburne
11. “Consumers are craving content that feels more fresh and human.
“They’re struggling for air—after being towed into the ocean by a heavy wave.”
– Jamie Russo
(Source)
12. “Content marketing can be many things. But I like to think of it as a demo.
Good content says, “This is how we, as a company, think through problems and arrive at solutions. If we are this good at understanding and solving your problems with our content, imagine how good we are at solving them with our products.”
– Rosanna Campbell
(Source)
13. “There is no content strategy without measurement strategy. Before embarking on a content initiative, irrespective of medium or platform, it’s important to know what you want to achieve.”
– Rebecca Lieb
14. “The sooner you shift from ‘writing content’ to ‘building assets,’ the better.”
– John Paul Hernandez
15. “Traditional marketing talks at people. Content marketing talks with them.”
– Doug Kessler
16. “If ChatGPT can write your content for you, then that content wasn’t worth writing in the first place.
“You can do better. Uncover the ideas worth writing about.”
– Amanda Natividad
17. “If you can’t state your position in eight words, you don’t have a position. ”
– Seth Godin
18. “If something is not a “hell, YEAH!”, then it’s a “no!”
– James Altucher
19. “Copywriting tip: if you don’t use phrases in real conversations don’t use them in your marketing copy.”
– Jeremy Moser
(Source)
Creating powerful content for effective marketing
No matter the type of content you write or produce, you can implement these quotes for ideas, content strategies, and inspiration. High-quality content starts with understanding your target audience and producing the resources they need to succeed. These content marketing tips are a powerful tool to help you improve your process.
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