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AEO 2026 playbook: Optimizing for Perplexity, ChatGPT Search, and Google’s AI Mode

AEO takeaways: Search has changed more in the last two years than it did in the previous ten. ChatGPT now processes more than 2.5 billion prompts every day, and traffic arriving at websites from AI referrals jumped 527% year-over-year through mid-2025. At the same time, SparkToro’s research puts zero-click Google searches at nearly 60% — […]

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The state of content: where we are now and where we’re going

Computer with book on desk and coffee

The last few years have been a wild ride. Between AI-generated content and AI-driven search optimization, the content landscape has shifted fast and often. In that whirlwind, marketers and creators debated what quality really meant and how people actually find and consume content. But now, the dust is settling. We’ve entered a new era of

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