As more users work with AI search features in Google, Perplexity, and similar tools, their search habits (and how they compete for SERP) will change.

Find out how AI search influences content strategy for SaaS companies and what you can do to evolve for sustainable conversions.

We can learn from Ernest Hemingway, like how he started his stories & captured an audience with suspenseful introductions. Hemingway’s method….

Learn how to craft a winning hook for more readership and better content.

Spaces determine how well we work and write. Find out how to design your places.

Product comparison articles are a great way to tackle industry competitors and insert your brand into the conversation. 

Learn how quality articles can support sales teams and supercharge your pipeline.

When search intent does not match the exact topic, the writer has to navigate readers down the journey.

LinkedIn content can be a powerful way to drive business. Learn how to create 40+ pieces of content from one article.

Learn the pillars of Marvel’s Kevin Feige’s storytelling. Build your brand story today.

A collection of essays about the Metaverse and the opportunities it will bring for creators, writers, and brands.

What we can learn from a little-known resume from the most famous person in history.

Modern SEO content writing often makes the same mistake. Learn how you can write great content without sacrificing discoverability.

Are you looking for a copywriter that can develop a landing page for you? Contact Me for a consultation.  As you build your business or startup, you need landing pages to move customers to action. For example, you might need to make a sale or capture more emails. The success of your campaign will depend …

The Framework for Writing Your Landing Page Read More »

Stories are the most powerful way to connect with your audience. But often, we fail to develop a compelling one. The most common issue is a lack of conflict in the story.

Brands can build a new email list with the right strategy and foundation. Learn how emails can become a powerful asset to your company…

Check out this copywriting audit example of Rocket Mortgage’s Home Page.

When we speak with a hero, we want it all. We want their experience, secrets, and the value that helped them reach success. Any information that helps us avoid mistakes or get ahead is critical for growth. If your hero has done podcast interviews and has been featured in articles, you’ll notice something quickly. All …

Ways You Can Learn Hard-to-get Value from Anyone Read More »

You’re sitting in your writing spot, keyboard under your fingertips, ready to write something powerful. You want to highlight an experience and connect with your readers. The perfect metaphor will do the trick. The problem? You and 1000+ other writers choose the same thing. Your power-punch to emotionally connect with readers falls down the drain. …

How Can I Write an Original Metaphor? Read More »

We can publish frequently but that takes time and the quality of our work is at risk. So how do we make the most of our time and effort? It starts with planting seeds with content ideas on Twitter.

Creatives know how important a great first line can be. It has the power to capture and grab an audience in a noisy world that’s jealous of the attention. Best opening lines help us master the skill of capturing our audience. I’ve invested hours upon hours identifying the best opening lines in creative works so …

300+ Best Opening Lines in Books, Movies & Creative Works (Fiction/Non-Fiction) [Master List] Read More »

Searching for the right tools can elevate your craft to a higher level but it can also be a big waste of time. You know what I’m talking about. You search on Google for great tools; look for articles like this one and you try many of them out only to end up with a …

Top Free Writing Tools for Killer Marketing That Help Promote Action Read More »

Learn to capture audiences to promote your message, brand, and creations with a powerful opening line. Your opening line carries weight; a first impression, a promise to your readers that the time they invest in your work will be worth it and valuable. Writing your opening line is daunting and you either feel stressed about …

How To Write the Best Opening Line Read More »

Things We Can Learn From Timeless Characters Created by Diverse Voices Once, I heard somewhere that non-fiction gives you knowledge, experience gives you wisdom, and fiction helps us navigate the human condition. A well-read leader knows the value of all written works and the importance of diverse forms of content. We become better at creating …

3 Business Lessons from Latin American Fiction Read More »

How you can become a signal through the noise. I think of my early days of providing content. Perhaps you can think of yours too. We are focused on getting the message out, showing up every day, and providing a high quantity of content. Rarely do we practice original thinking. As we develop an audience, all …

The Art of Original Thinking Read More »