Blog by J.P. Hernandez

15 top B2B content marketing tools for 2026

Learn the B2B content marketing tools I use to create A+ content that drives action.

300+ Best opening lines in books, movies & creative Works (fiction/Non-fiction) [master list]

Get the 300+ best opening lines to inspire your projects, business, and creativity.

AEO 2026 playbook: Optimizing for Perplexity, ChatGPT Search, and Google’s AI Mode

Get the AEO playbook to optimize for AI like Claude, ChatGPT, Perplexity and more.

The state of content: Where we are now and where we’re going

Find out how writers and strategists should develop their marketing for the year.

If your FAQs are an afterthought, so is your LLM SEO

Learn best practices for the FAQ sections on your B2B SaaS blog articles.

AI-scaled content: new tech, same old problems

How do you scale AI content and keep quality? Learn the foundation for content marketing.

The stages of quality: Editing work by freelancers

Leverage the stages of quality to streamline your workflow and save time with freelancers.

7 content marketing books to build your strategy

Learn ideas and strategies from marketing leaders today.

How to ask better questions to subject matter experts

How can you improve subject matter expert interviews? Find out the tips to get SME input that adds value to your articles.

Energy cycles and batch writing: Tweaking your process for scalability

Writing is all about energy cycles. Get them here.

19 Content marketing quotes to improve your B2B strategy (with images)

Learn the top marketing quotes to for inspiration, tactics, and ideas.

Building a content strategy for SaaS in the face of AI search

Find out how AI search influences content strategy for SaaS companies and what you can do to evolve for sustainable conversions.

Hemingway’s technique on suspenseful introductions

Learn from Ernest Hemingway: how he started his stories & captured audiences with suspenseful intros.

Mastering Your Hook for Content

Learn how to craft a winning hook for more readership and better content.

Spaces Can Account for 70% of Your Life’s Work: Are You Choosing Wisely?

Spaces determine how well we work and write. Find out how to design your places.

6 Laws for Building Product Comparison Articles

Product comparison articles are a great way to tackle industry competitors and insert your brand into the conversation.

How Product-led Articles Support Sales Teams

Learn how quality articles can support sales teams and supercharge your pipeline.

Is it Fluff? Balancing Essential Content with Search Intent

When search intent does not match the exact topic, the writer has to navigate readers down the journey.

Ways to Repurpose LinkedIn Articles

LinkedIn content can be a powerful way to drive business. Learn how to create 40+ pieces of content from one article.

Lessons from Marvel storytelling: Create a story empire

Learn the pillars of Marvel’s Kevin Feige’s storytelling. Build your brand story today.

The Metaverse Papers

A collection of essays about the Metaverse and the opportunities it will bring for creators, writers, and brands.

Lessons in Marketing from 503 Years Ago

What we can learn from a little-known resume from the most famous person in history.

Writing SEO Content Without Making the #1 Mistake

Modern SEO content writing often makes the same mistake. Learn how you can write great content without sacrificing discoverability.

The Framework for Writing Your Landing Page

Find out how you can write a landing page that drives visitors to action.

Conflict-building Formula: Market Your Product with a Great Story

Stories are the most powerful way to connect with your audience. But often, we fail to develop a compelling one. The most common issue is a lack of conflict in the story.

How Brands Can Build a New Email List

Brands can build a new email list with the right strategy and foundation. Learn how emails can become a powerful asset to your company…

Copywriting Audit: RocketMortgage.com

Check out this copywriting audit example of Rocket Mortgage’s Home Page.

Ways You Can Learn Hard-to-get Value from Anyone

Find out key principles for interviewing SMEs for more valuable content.

How Can I Write an Original Metaphor?

What makes a metaphor memorable? Find out how to write killer metaphors for impactful content.

How to make a portfolio of content ideas on X

We can publish frequently but that takes time and the quality of our work is at risk. So how do we make the most of our time and effort? It starts with planting seeds with content ideas on X.

Top Free Writing Tools for Killer Marketing That Help Promote Action

Free tools help you get started and save on your budget. Here’s the ultimate list.

How To Write the Best Opening Line

Here’s how you can write a line that captures attention in the first three seconds.

3 Business Lessons from Latin American Fiction

Learn top lessons in business from Latin American fiction classics.

The Art of Original Thinking

How do you become the signal, not the noise? Learn key principles.