7 new content marketing books to help you build your strategy in 2024
Learn ideas and strategies from marketing leaders today.
Marketing
12 top B2B content marketing tools for 2024
Learn the B2B content marketing tools I use to create A+ content that drives action.
How to ask better questions to subject matter experts
How can you improve subject matter expert interviews? Find out the tips to get SME input that adds value to your articles.
19 Content marketing quotes to improve your B2B strategy (with images)
Every brand and marketer has moments when they need marketing quotes to attract customers and inspire their process. I’ve compiled this list of content marketing quotes for businesses.
Building a content strategy for SaaS in the face of AI search
As more users work with AI search features in Google, Perplexity, and similar tools, their search habits (and how they compete for SERP) will change.
Find out how AI search influences content strategy for SaaS companies and what you can do to evolve for sustainable conversions.
Mastering Your Hook for Content
Learn how to craft a winning hook for more readership and better content.
6 Laws for Building Product Comparison Articles
Product comparison articles are a great way to tackle industry competitors and insert your brand into the conversation.
How Product-led Articles Support Sales Teams
Learn how quality articles can support sales teams and supercharge your pipeline.
Is it Fluff? Balancing Essential Content with Search Intent
When search intent does not match the exact topic, the writer has to navigate readers down the journey.
Lessons in Marketing from 503 Years Ago
What we can learn from a little-known resume from the most famous person in history.