SEO Archives - John Paul Hernandez

AEO 2026 playbook: Optimizing for Perplexity, ChatGPT Search, and Google’s AI Mode

AEO takeaways: Search has changed more in the last two years than it did in the previous ten. ChatGPT now processes more than 2.5 billion prompts every day, and traffic arriving at websites from AI referrals jumped 527% year-over-year through mid-2025. At the same time, SparkToro’s research puts zero-click Google searches at nearly 60% — […]

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If your FAQs are an afterthought, so is your LLM SEO

John Paul Hernandez

John Paul Hernandez · If your FAQs are an afterthought, so is your LLM SEO LLM SEO has rewritten the playbook for content marketers in just a few years. And for good reason. If you want to be found, you have to match both search trends and reader intent. One strategy to increase AI visibility

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How to ask better questions to subject matter experts

John Paul Hernandez

How can you improve subject matter expert interviews? Find out the tips to get SME input that adds value to your articles.

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Building a content strategy for SaaS in the face of AI search

John Paul Hernandez

As more users work with AI search features in Google, Perplexity, and similar tools, their search habits (and how they compete for SERP) will change.

Find out how AI search influences content strategy for SaaS companies and what you can do to evolve for sustainable conversions.

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6 Laws for Building Product Comparison Articles

John Paul Hernandez

A picture of a woman holding a box in each hand, signifying the idea of comparing products in an article.

Product comparison articles are a great way to tackle industry competitors and insert your brand into the conversation.

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Writing SEO Content Without Making the #1 Mistake

John Paul Hernandez

image of a robot crossed out, emphasizing the importance of writing for people not search engines.

Modern SEO content writing often makes the same mistake. Learn how you can write great content without sacrificing discoverability.

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