Blog Archives - Page 2 of 4 - John Paul Hernandez

Building a content strategy for SaaS in the face of AI search

As more users work with AI search features in Google, Perplexity, and similar tools, their search habits (and how they compete for SERP) will change.

Find out how AI search influences content strategy for SaaS companies and what you can do to evolve for sustainable conversions.

We can learn from Ernest Hemingway, like how he started his stories & captured an audience with suspenseful introductions. Hemingway’s method….

Learn how to craft a winning hook for more readership and better content.

Spaces determine how well we work and write. Find out how to design your places.

Product comparison articles are a great way to tackle industry competitors and insert your brand into the conversation.

Learn how quality articles can support sales teams and supercharge your pipeline.

When search intent does not match the exact topic, the writer has to navigate readers down the journey.

LinkedIn content can be a powerful way to drive business. Learn how to create 40+ pieces of content from one article.

Learn the pillars of Marvel’s Kevin Feige’s storytelling. Build your brand story today.

A collection of essays about the Metaverse and the opportunities it will bring for creators, writers, and brands.