Between building authoritative content and competing for keywords on search engines, it’s crucial to have a content marketing tech stack that can put you ahead. But if you’re like me, you don’t like wasting time trying new apps and abandoning them like it’s a mediocre buffet at the mall. Instead, I’m sharing the tech stack I’ve built after years of trial and error so you can save time and build great B2B content.
Below are the top content marketing tools I use to develop top pieces that rank and land sales.
Don’t get disappointed with bad experiences. Try these vetted essential tools instead.
1. iA Writer for a simplified writing interface
Simple, easy B2B content writing with iA Writer (Source)
iA Writer is an app for barebones writing. It feels like a typewriter, and there’s nothing fancy.
If you want something that can eliminate distractions so you can only focus on the core art of writing, this is it. It comes with cloud storage and key features like highlights that break down sentences by adjectives, adverbs, and more.
2. Google Docs for continued drafts and async collaboration
You can’t beat the classics. Google Docs continues to provide the word processing features and team collaboration functions you need to build engaging content no matter what device you use, where you are, or who you need to work with—all backed by Google Drive.
After I’ve written and proofread my draft in iA Writer, I transfer the piece into a new Google Doc.
3. Grammarly Premium for AI proofreading and editing
Grammarly works as your editor-hero, finding mistakes you would’ve easily missed. When you upgrade to Premium, the AI-powered tool offers powerful features that help reword sentences and paragraphs for clarity, improved engagement, tone, and more.
4. Hemingway App for line editing
The Hemingway app is another winner for editing. You can measure your work by readability scores. The app points to sentences that need to be simplified, and you can rework those areas for a better read.
Recently, the Hemingway App spruced up its brand and added AI editing features. AI helps fix some of those issues automatically. I’ve tested the trial and plan on trying it more to see if Hemingway AI will become part of my writing process.
5. Frase for search engine optimization (SEO) optimization
Frase is an excellent option for your content strategies. Leverage the content marketing tool for SEO optimization (Source)
Depending on the client or agency I work with, I use several SEO tools for keyword optimization. But I prefer Frase for its simplicity and streamlined experience. Frase easily shows you the keywords you should include on your page and even provides an interface to write drafts natively.
6. MidJourney subscription for original illustrations
Content isn’t just about the words. Nobody likes pushing through lonely text. Images, videos, and other alternative forms of relevant content help create a more pleasant experience that increases engagement and read-through rates. I use MidJourney as one tool in my content marketing toolkit.
MidJourney’s paid plan allows you to generate images and illustrations for your pieces of content. Over time, I’ve created clear prompts that help me get on-brand photos for consistency.
7. Canva Pro for a design tool
One powerful tool in my alternative media arsenal is Canva Pro for visual content. Canva has been a huge asset for me. From making a screenshot look more polished to creating an original branded graphic, the content creation tool has helped me visualize important concepts and content ideas. Your visuals can create improved, interactive content that decreases bounce rates and moves readers to action.
8. IOS Notes for a writing sandbox
My research, writing, and brainstorming phases can get messy. Instead of fighting it, I embrace it—it’s the most creative step in the writing process, and I want to reap the full benefits, such as better examples, opening lines, metaphors, hooks, and introductions.
The Apple Notes app is perfect for that. I can access it on any of my Apple devices and either sketch, write or type out my thoughts, research tidbits, and anything I want to include in the blog article, but I don’t know how yet.
9. ChatGPT for idea generation
ChatGPT is my best friend for content. I can ask it for outline ideas, ways to introduce a concept, and more. After getting topical information, I use that inspiration to start my research, content strategy, and writing.
ChatGPT is also an excellent editing option. Lately, I’ve been testing things like “simplify this article” or “remove all errors” as a first phase of editing. You can also ask the AI to find content gaps, and it will summarize possible weaknesses in your article.
10. Grok and Reddit for social listening
Grok offers a creative way to find out what people are saying about your topic (Source)
Whether I’m writing about using asynchronous communication apps for coding, or how MarTech brands can leverage Web3, it helps to get topical opinions and meta content to get a pulse on what people think—and key social platforms shine a light.
X’s AI chatbot, Grok, uses the X platform to gather data. I can ask, “What are people saying about [topic]?” And it will give me a summary with tweets to back it up. If I find a tweet from a notable expert, I know I can contact them for subject matter expertise.
Reddit is also helpful. You can find a subreddit community that matches your topic and use the search bar to discover what people have been saying. Or, you can post yourself and ask about a topic. While you might not be able to cite comments as credible sources, it’s a great launch pad to dive deeper into the ideas.
11. Perplexity for topical research
The AI search engine, Perplexity, can answer your questions and provide citations to back it up. I’ve found it helpful in finding case studies, statistics, and more. The AI bot gives me a summary, and if I like something, I can study the cited source.
12. Connectively/HARO and LinkedIn for subject matter expert input
The best way to get subject matter input is through your nurtured network. But that’s not always possible. Connectively, now home to HARO, is a great place to start. You can send questions to experts, and they’ll respond to you. You just have to ensure you get credible responses—add specific questions and ask for measurable outcomes.
As you develop your network, you can use LinkedIn as your main base to connect with experts. After nurturing relationships, you can reach out to relevant experts for input.
The tools don’t make valuable content
These content marketing tools help me create valuable B2B content every day. But content marketers should be careful not to get distracted by gadgets.
Quality content starts with knowing your brand positioning, your audience, and providing clear and helpful pieces. You can start using these platforms for a more efficient and viable content creation process.
Are you seeking a B2B content writer to produce articles that engage your audience and drive action? Contact me for more information.
