How Product-led Articles Support Sales Teams
Learn how quality articles can support sales teams and supercharge your pipeline.
Blog
Is it Fluff? Balancing Essential Content with Search Intent
When search intent does not match the exact topic, the writer has to navigate readers down the journey.
Ways to Repurpose LinkedIn Articles
LinkedIn content can be a powerful way to drive business. Learn how to create 40+ pieces of content from one article.
How to Create a Story Empire
![Marvel storytelling [photo of Kevin Feige by Gage Skidmore]](https://johnpaulhernandez.com/wp-content/uploads/2022/10/Kevin_Feige_48462887397.jpeg)
Learn the pillars of Marvel’s Kevin Feige’s storytelling. Build your brand story today.
The Metaverse Papers
A collection of essays about the Metaverse and the opportunities it will bring for creators, writers, and brands.
Lessons in Marketing from 503 Years Ago
What we can learn from a little-known resume from the most famous person in history.
Writing SEO Content Without Making the #1 Mistake
Modern SEO content writing often makes the same mistake. Learn how you can write great content without sacrificing discoverability.
The Framework for Writing Your Landing Page
Are you looking for a copywriter that can develop a landing page for you? Contact Me for a consultation. As you build your business or startup, you need landing pages to move customers to action. For example, you might need to make a sale or capture more emails. The success of your campaign will depend …
Conflict-building Formula: Market Your Product with a Great Story
Stories are the most powerful way to connect with your audience. But often, we fail to develop a compelling one. The most common issue is a lack of conflict in the story.
How Brands Can Build a New Email List
Brands can build a new email list with the right strategy and foundation. Learn how emails can become a powerful asset to your company…