6 Laws for Building Product Comparison Articles
Product comparison articles are a great way to tackle industry competitors and insert your brand into the conversation.
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Blog
How Product-led Articles Support Sales Teams
Learn how quality articles can support sales teams and supercharge your pipeline.
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Is it Fluff? Balancing Essential Content with Search Intent
When search intent does not match the exact topic, the writer has to navigate readers down the journey.
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Ways to Repurpose LinkedIn Articles
LinkedIn content can be a powerful way to drive business. Learn how to create 40+ pieces of content from one article.
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How to Create a Story Empire
![Marvel storytelling [photo of Kevin Feige by Gage Skidmore]](https://johnpaulhernandez.com/wp-content/uploads/2022/10/Kevin_Feige_48462887397.jpeg)
Learn the pillars of Marvel’s Kevin Feige’s storytelling. Build your brand story today.
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The Metaverse Papers
A collection of essays about the Metaverse and the opportunities it will bring for creators, writers, and brands.
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Lessons in Marketing from 503 Years Ago
What we can learn from a little-known resume from the most famous person in history.
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Writing SEO Content Without Making the #1 Mistake
Modern SEO content writing often makes the same mistake. Learn how you can write great content without sacrificing discoverability.
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The Framework for Writing Your Landing Page
Are you looking for a copywriter that can develop a landing page for you? Contact Me for a consultation. As you build your business or startup, you need landing pages to move customers to action. For example, you might need to make a sale or capture more emails. The success of your campaign will depend
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Conflict-building Formula: Market Your Product with a Great Story
Stories are the most powerful way to connect with your audience. But often, we fail to develop a compelling one. The most common issue is a lack of conflict in the story.
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