Stories are the most powerful way to connect with your audience. But often, we fail to develop a compelling one. The most common issue is a lack of conflict in the story.
Conflict-building Formula: Market Your Product with a Great Story Read More »
Brands can build a new email list with the right strategy and foundation. Learn how emails can become a powerful asset to your company…
How Brands Can Build a New Email List Read More »
Check out this copywriting audit example of Rocket Mortgage’s Home Page.
Copywriting Audit: RocketMortgage.com Read More »
When we speak with a hero, we want it all. We want their experience, secrets, and the value that helped them reach success. Any information that helps us avoid mistakes or get ahead is critical for growth. If your hero has done podcast interviews and has been featured in articles, you’ll notice something quickly. All
Ways You Can Learn Hard-to-get Value from Anyone Read More »
You’re sitting in your writing spot, keyboard under your fingertips, ready to write something powerful. You want to highlight an experience and connect with your readers. The perfect metaphor will do the trick. The problem? You and 1000+ other writers choose the same thing. Your power-punch to emotionally connect with readers falls down the drain.
How Can I Write an Original Metaphor? Read More »
We can publish frequently but that takes time and the quality of our work is at risk. So how do we make the most of our time and effort? It starts with planting seeds with content ideas on X.
How to make a portfolio of content ideas on X Read More »
Creatives know how important a great first line can be. It has the power to capture and grab an audience in a noisy world that’s jealous of the attention. Best opening lines help us master the skill of capturing our audience. I’ve invested hours upon hours identifying the best opening lines in creative works so
Searching for the right tools can elevate your craft to a higher level but it can also be a big waste of time. You know what I’m talking about. You search on Google for great tools; look for articles like this one and you try many of them out only to end up with a
Top Free Writing Tools for Killer Marketing That Help Promote Action Read More »
Learn to capture audiences to promote your message, brand, and creations with a powerful opening line. Your opening line carries weight; a first impression, a promise to your readers that the time they invest in your work will be worth it and valuable. Writing your opening line is daunting and you either feel stressed about
How To Write the Best Opening Line Read More »
Things We Can Learn From Timeless Characters Created by Diverse Voices Once, I heard somewhere that non-fiction gives you knowledge, experience gives you wisdom, and fiction helps us navigate the human condition. A well-read leader knows the value of all written works and the importance of diverse forms of content. We become better at creating
3 Business Lessons from Latin American Fiction Read More »