The Metaverse Papers
A collection of essays about the Metaverse and the opportunities it will bring for creators, writers, and brands.
The Metaverse Papers Read More »
Blog
Lessons in Marketing from 503 Years Ago
What we can learn from a little-known resume from the most famous person in history.
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Writing SEO Content Without Making the #1 Mistake
Modern SEO content writing often makes the same mistake. Learn how you can write great content without sacrificing discoverability.
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The Framework for Writing Your Landing Page
Find out how you can write a landing page that drives visitors to action.
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Conflict-building Formula: Market Your Product with a Great Story
Stories are the most powerful way to connect with your audience. But often, we fail to develop a compelling one. The most common issue is a lack of conflict in the story.
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How Brands Can Build a New Email List
Brands can build a new email list with the right strategy and foundation. Learn how emails can become a powerful asset to your company…
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Copywriting Audit: RocketMortgage.com
Check out this copywriting audit example of Rocket Mortgage’s Home Page.
Copywriting Audit: RocketMortgage.com Read More »
Ways You Can Learn Hard-to-get Value from Anyone
Find out key principles for interviewing SMEs for more valuable content.
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How Can I Write an Original Metaphor?
What makes a metaphor memorable? Find out how to write killer metaphors for impactful content.
How Can I Write an Original Metaphor? Read More »
How to make a portfolio of content ideas on X
We can publish frequently but that takes time and the quality of our work is at risk. So how do we make the most of our time and effort? It starts with planting seeds with content ideas on X.
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